The purpose of this project was to create an infographic surrounding a selected topic. I chose to summarize information about meditation to make it more accessible to beginners and those interested in forming a meditation practice. Meditation is proven to reduce tension in the body, relieve stress, help with chronic pain, and more, making it beneficial for many. The graphic is intended for Pinterest, as members of the target audience for this project are frequent social media users.
The shades of blue represent calmness and serenity, indicative of the peaceful practice. The use of a monotonous, natural palette also provides a relaxing predictability throughout the infographic.
Typefaces include a handwritten-style script to signify flow and a sense of humanity, and a sharp sans serif to balance the script and add a feeling of stability. Illustrations of stacked rocks, or rock cairns, symbolize the balance and harmony that a consistent meditation practice can bring to one’s life. Consistent icons represent concepts such as benefits, types of meditations, and what is required to practice.