Terrestrial Refill Shop is a conceptual low-waste alternative to shops that carry traditional household items in single-use plastic packaging, located in Pittsburgh, Pennsylvania. They offer large quantities of eco-friendly body care, cleaning, and kitchen products. Customers bring reusable containers from home or purchase new reusable containers in store to fill with as much product as they need.
Terrestrial’s logotype shows their environmental association while still feeling modern and unique to appeal to a younger audience. The natural color palette reflects the brand’s desire to better the environment. Mobley Sans, the typeface chosen for the brand’s name in the logotype, has a futuristic feel to emphasize environmental forward-thinking.
The purpose of the Terrestrial app is to allow customers the opportunity to prepare for their shopping trips to the refill shop and encourage a more sustainable lifestyle. The app’s primary feature is the shopping list creator, which lets customers add a product to the list, note how much is needed and which container they will use, and write anything they should remember about the item. This feature decreases the confusion that may prevent customers from making trips to Terrestrial Refill Shop.
Alongside the shopping list creator, the app also offers a catalog of available products, a blog with tips for going green, a user profile that stores the rewards system, the customer’s containers, and their favorite products. The app’s style follows the brand identity set by the logotype. Custom-designed icons represent each tab, and all images have an organic feel to mirror the brand’s values. The app was usability tested to measure effectiveness using the Marvel prototyping software.
Check out the interactive Terrestrial Refill Shop App prototype!