Collaborative to End Human Trafficking Digital Brand Development

Nonprofit Organization Brand Development


Collaborative to End Human Trafficking is a Cleveland-based nonprofit organization that aims to eradicate human trafficking in Northeast Ohio. The client was looking to solidify their brand image and make managing their Facebook, Instagram, LinkedIn, and YouTube profiles easier.

To achieve these goals, our team worked to create a brand style guide and social media content calendar with graphic templates and copy examples. We met with the President/CEO and the Director of Development within the organization to clarify and present our work.

Project Scope

As an Account Specialist for the project and the team’s graphic designer, I used the organization’s existing logo and brand tone to develop visual brand guidelines. Additionally, I created graphic assets to be used alongside the logo in branded materials.

To connect the new guidelines to the organization’s social media platforms, I designed headers for their profiles and graphic templates that followed an ideal week social media plan developed by others on the team.

Collaborative to End Human Trafficking LinkedIn page with updated header image.


Color & Type

To get a feel for their current brand, I extracted all the colors from their logo using After all colors were converted into hex codes, I made three consolidated color palettes to be used primarily digitally. I found fonts on both Canva and Adobe products that complimented the typography in their logo.

Graphic Assets

The freeform people shapes from their logo and new, organic shapes were made into separate assets in Adobe Illustrator.

Brand Guidelines

I put together a brand style guide sheet including the logo versions, primary and secondary colors, fonts, and additional brand assets in Illustrator.

Digital Brand Updates

Once the style guidelines were approved by the client, the guide was used to create other graphics for digital use. This included updated social media headers for LinkedIn, Facebook, Twitter, and YouTube, as well as ideal week graphic templates, a YouTube watermark, and YouTube video thumbnail templates. All templates were created in Canva to ensure easy duplication by the client as needed.

Tools Used


Adobe Illustrator

Adobe Illustrator



Collaborative to End Human Trafficking Brand Guideline Style Sheet

Final Brand Style Sheet

Updated Facebook banner image graphic.

Updated Facebook Banner

Updated LinkedIn banner image graphic.

Updated LinkedIn Banner

Updated Twitter banner image graphic.

Updated Twitter Banner

Updated YouTube banner image graphic.

Updated YouTube Banner


Upon the completion of this project, the client had tools to create their own consistent social media content and had guidance on how to present the brand moving forward. After implementing the new style on their social media pages, the client's Facebook and Instagram reach increased by 174.8% and 1.4K%, respectively, in three months.

Collaborative to End Human Trafficking has continued to use this style as well as some of the social media graphics created two years after the project's end. They also changed the typography in their logo to better match the style guide.

This experience showed me how important it is that the visual brand elements for an organization reflect the tone of their messaging, and vice versa.

Previous Collaborative to End Human Trafficking logo.

Original Logo

Updated Collaborative to End Human Trafficking logo.

Updated Logo Created Externally Post-Project