Union Home Mortgage (UHM) is a mortgage company located in Strongsville, Ohio. The most successful loan officers in the company are highlighted by membership in the Presidents Club. Each year, the Presidents Club goes on a trip to celebrate their successes for the company, represented by a custom event logo. In 2022, the Presidents Club trip was hosted in Scottsdale, Arizona. The design of the event logo was largely inspired by the desert location.
The brand’s expanded color palette was used to create a dimensional effect in the landscape elements. Consistent white lines make the logo defined and simple in form. The typeface used is aligned with the company’s brand identity guidelines. After its approval, the event logo was used in an itinerary website developed on the Wix platform and merchandise for attendees.
Check out the Presidents Club 2022 website to see the logo in use!
Final Logo Design
Embroidered Logo on Baseball Hat
